In 1980 John Paul DeJoria was living in his car. Today, after creating Paul Mitchell shampoo and Patron tequilia, he's one of the world's richest people. Here are four start-up secrets from a marketing master.
In 1980 John Paul DeJoria was living in his car. Today, after creating Paul Mitchell shampoo and Patron tequilia, he's one of the world's richest people. Here are four start-up secrets from a marketing master.
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