Dan Ariely On Why We're All A Little Dishonest - And What To Do About It

In a fast-moving, complex society, you simply can't master every task. But when you pay people for advice - whether they're your doctor, your mechanic, or your financial adviser - you need to be able to trust what they're saying. "As we become more interdependent and more specialized," says Dan Ariely, author of The (Honest) Truth About Dishonesty, "trust becomes more valuable."