Content marketing isn?t necessarily something new, but how brands and marketers are leveraging new digital technologies to create and promote compelling content is. According to a recent Forrester report, consumers are now finding 70% of the content they need to make a purchasing decision before they ever even interact with a brand. That means that companies need to make their branded content easily accessible through multiple channels to keep potential customers engaged at all stages of the buy...
Content Marketing Done Right: AMC Theatres' THE HUNGER GAMES: CATCHING FIRE Infographic
Forbes - 31 Oct 2013 22:02
Content marketing isn?t necessarily something new, but how brands and marketers are leveraging new digital technologies to create and promote compelling content is. According to a recent Forrester report, consumers are now finding 70% of the content they need to make a purchasing decision before they ever even interact with a brand. That means that companies need to make their branded content easily accessible through multiple channels to keep potential customers engaged at all stages of the buy...
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