Pumping gas at Tesco is about to get a lot more personal, thanks to new ad-targeting software that the grocery chain is installing at 450 stations in the United Kingdom. The new system will scan consumers' faces and then feed them customized ads based on their age and gender. No permission necessary!
Pumping gas at Tesco is about to get a lot more personal, thanks to new ad-targeting software that the grocery chain is installing at 450 stations in the United Kingdom. The new system will scan consumers' faces and then feed them customized ads based on their age and gender. No permission necessary!
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