Kickstarted: Why Young Brands Are Looking Online For Startup Cash

FIRST IN A SERIES It’s been a nervous few days for Danielle Rockel. The co-founder of Hopeo, a Vancouver-based ethical underwear brand, Danielle watched anxiously as the Kickstarter campaign that would finance Hopeo’s first collection neared its deadline yesterday. The money was earmarked for materials and tools needed to manufacture Hopeo’s hand-made organic cotton garments. When the campaign deadline arrived, Hopeo had raised …