How to Do It Right: Demand Generation

In my last post, ?You?re Doing It Wrong: Demand Generation,? I wrote about the gross insufficiency of the conventional wisdom on demand generation.  That CW would have B2B marketers improve the connections between the supplier and individual stakeholders at customer organizations, driving those stakeholders? willingness to buy from the supplier.  Instead what marketers need to be doing is improving the connections among stakeholders at customer organizations.  That?s because of the really tou...