How To Get Press: Part 1

I recently had the opportunity to chat with Elisette Carlson, the Founder of SMACK! Media, a boutique Marketing and Public Relations agency focused on innovative and authentic brands in sports, health and fitness. We were chatting about how important it is for entrepreneurs to understand PR and why it's so crucial to success. After I berated her with questions - I decided to share some of her wisdom which hopefully will provide you with a competitive edge with your business. I'll be sharing some...