Big Data: Tesco Probes the Frontiers of Privacy

Tesco, pioneers of big data, are at it again. The now global grocer and retailer has plans underway to activate cameras equipped with facial recognition software at some 450 of its petrol stations in the UK. Their goal will be to identify the gender, age and other unspecified characteristics of motorists and passengers stopping by for a fill. The information will then be used to select optimized marketing messages to flash on nearby video screens. So how will patrons react? Let's consider the is...