You Can Now Book Hotels Through Twitter

Social media have been growing explosively in the travel sector as more consumers engage with tools like Twitter and Facebook and more brands clamor to take advantage. In the early stages of social adoption, many consumers used the tools to vent frustration, communicate with peers and help plan itineraries. As brands caught on, specific online profiles and portals were set up to interface with customers, often providing a shortcut to customer service and more personalized support. Delta Air Line...