The holiday season is upon us and soon we'll be inundated with lists of what products and trends have exploded this year and what will be hot in the next 12 months. This information is fun and interesting, but it is also what drives sales and sparks changes to business plans. It's every business owners dream to get in front of a trend (perhaps even start one) and then ride the wave and collect press clippings as everyone else plays catch-up.