If you're a startup ready to go to market, there are a lot of options to choose. You can go old-school, working for mentions in established media or television, even putting your face on a highway billboard. Or you can pursue a younger, tech-savvier audience through online marketing over Google, Facebook and Twitter. With so many options, one Silicon Valley startup tried everything. Here's what they learned the hard way.
One Startup Tried Every Marketing Ploy From 'Ellen' To Twitter: Here's What Worked
Forbes - 26 Nov 2013 23:48
If you're a startup ready to go to market, there are a lot of options to choose. You can go old-school, working for mentions in established media or television, even putting your face on a highway billboard. Or you can pursue a younger, tech-savvier audience through online marketing over Google, Facebook and Twitter. With so many options, one Silicon Valley startup tried everything. Here's what they learned the hard way.
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