Consumers want more engaging experiences and brands have been seeking ways to enthrall their customers. Adding an entirely new dimension or layer of interest could make the ordinary more special -- whether you're watching a music video or playing with Legos. Los Angeles-based startup Daqri, founded in 2010 by Brian Mullins, aims to take experiences from the real world and the virtual, and combine them. He explained that the concept of augmented reality, up until now, has seemed like a cool trick...
Consumers want more engaging experiences and brands have been seeking ways to enthrall their customers. Adding an entirely new dimension or layer of interest could make the ordinary more special -- whether you're watching a music video or playing with Legos. Los Angeles-based startup Daqri, founded in 2010 by Brian Mullins, aims to take experiences from the real world and the virtual, and combine them. He explained that the concept of augmented reality, up until now, has seemed like a cool trick...
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