U.K. Telecom, Pay TV Giant BT Acquires NBA TV Rights

The exclusive multi-year deal will bring British and Irish basketball fans live matches via the BT Sport networks, which are competing with BSkyB. LONDON – U.K. telecom giant BT, which has been competing aggressively with British pay TV giant BSkyB for sports rights on Thursday said it has acquired TV rights to NBA games in an exclusive multi-year deal. There was no U.K. TV deal for the NBA before the BT Sport deal. BT Sport, the sports networks of of the firm, previously snapped up high-profi...