We have Black Friday and Cyber Monday -- both of which are dominated by the big boxes, the big retailers. Nestled right in between is a relatively new contender called Small Business Saturday. It is a marketing program that American Express launched a few years ago that is and was built to help small and local businesses on Main Street. Let's call it the "Black Friday For People Who Care About Local Businesses."
We have Black Friday and Cyber Monday -- both of which are dominated by the big boxes, the big retailers. Nestled right in between is a relatively new contender called Small Business Saturday. It is a marketing program that American Express launched a few years ago that is and was built to help small and local businesses on Main Street. Let's call it the "Black Friday For People Who Care About Local Businesses."
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