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23andMe: A Fumbling Gene In Its Corporate DNA? Last year, I gave my family what I thought would be a special Christmas treat. I bought 5 test kits from 23andMe -- on sale at $99 each -- and stuffed them in the family's stockings. As one might expect, I got quizzical looks as they unpacked their test tubes, but we all spat in good humor and sent them away, encouraged by the inner belief that it was all part of a great scientific experiment.
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