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The Conscious Consumer Goes Mainstream

Forbes - 1 Dec 2013 05:02
The Conscious Consumer Goes Mainstream Buying local is far from a new idea, but it seems like we're at a tipping point when to comes to consumers' desire to do so. While Americans have clearly not sworn off of shopping at big retailers' brick and mortar and online stores, more seem to be realizing that there's real importance to supporting small businesses. And this is not just on Small Business Saturday.
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