5 Unique And Innovative Online Shopping Sites

ReadWriteShop is an occasional series about the intersection of technology and commerce. Online shopping is oftentimes incredibly cut-and-dry. In the same way that online retail has given us the ability to shop with the speed of simply checking things off of a list, it has also made the experience itself dull and mundane.    If you're looking to inject some charm into e-commerce, take a peek at these five websites that emphasize innovation, quality, and community participation. Have fun, and s...