New Products: More Costly and More Important

Companies want to grow. At a corporate growth rate slightly higher than GDP, Consumer Packaged Goods (CPG) are struggling. There are three primary levers to pull: growth in emerging markets, mergers and acquisitions and success in new product introductions. With global expansion, growth in new markets is slowing and following a decade of aggressive M&A, the opportunities are also fewer. Here, I take a closer look at the progress in bringing new products to market.