How To Create A Content Marketing Mission Statement

In the last 20 years or so, mission statements have gotten a bad rap in the business world. Often filled with meaningless jargon and empty buzzwords (I believe the mission statement may have given birth to everyone's favorite buzzword, "synergy"), these statements often serve as nothing more than noise on a company's "About Us" page. That's unfortunate. For content creators especially, a mission statement can serve as the backbone for each piece of content's purpose -- answering the question, "W...