Negronis, Wild Turkey Whiskey, And Skyy Vodka: Campari's Strategy To Conquer The U.S.

After a weak third quarter, Gruppo Campari's investors are trying to figure out where the company is headed, but CEO Bob Kunze-Concewitz believes the rise of bitters and other brands in the U.S., along with solid brand building skills, will push his company to the next level.