Studies suggest that nearly 90% of customers consult a review site before making a purchase or visiting a restaurant. When sites like Yelp and Google Places for Business first came on the scene, many companies failed to assess the impact they would eventually have on business. Reviews - positive or negative - also have a significant impact on a website's organic search rankings. Here's what you need to know about making local review sites - the 2013 version of word of mouth marketing - work for ...
Studies suggest that nearly 90% of customers consult a review site before making a purchase or visiting a restaurant. When sites like Yelp and Google Places for Business first came on the scene, many companies failed to assess the impact they would eventually have on business. Reviews - positive or negative - also have a significant impact on a website's organic search rankings. Here's what you need to know about making local review sites - the 2013 version of word of mouth marketing - work for ...
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