Superstitions, especially in the world of sports, have long been top of mind for many players, coaches, owners and fans. Bud Light successfully built an entire campaign around the bizarre rituals people go through to ensure a win. It's easy then to imagine the angst the number 13 -- as in 2013 -- must have represented for those who are ruled by such behavior. For those who prior to this year had never given this unlucky number a thought, what must they be thinking now as this year ends and 2014 ...
Superstitions, especially in the world of sports, have long been top of mind for many players, coaches, owners and fans. Bud Light successfully built an entire campaign around the bizarre rituals people go through to ensure a win. It's easy then to imagine the angst the number 13 -- as in 2013 -- must have represented for those who are ruled by such behavior. For those who prior to this year had never given this unlucky number a thought, what must they be thinking now as this year ends and 2014 ...
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