The Last Super Bowl Had a Great Example of Real-Time Marketing: Will It Happen Again This Year?

Remember the power outage at Super Bowl XLVII -- when the lights went out and stopped play, and interrupted the broadcast for about 30 minutes? That's when Oreo slipped in the now-infamous tweet: "Power out? No problem. You can still dunk in the dark," and made marketing history. This one tweet was retweeted more than 16,000 times. Yup, Oreo made it look easy, but in fact, Lisa Mann, SVP, Global Gum Category, Mondel"z International (fka "Kraft Foods") has commented at conferences that it was act...