Seth Goldman was born to do this As Co-Founder and CEO of Honest Tea, his picture is in the dictionary next to the word tenacity. With Co-Founder Barry Nalebuff, their brainchild just finished the year with $110 million in revenue as a wholly owned enterprise of the Coca-Cola Company. Overnight success? Hardly. Founded in 1999, Honest Tea has been over 15 years in the making. In fact, based on both my recent conversation with Goldman and reading their just released book 'Mission In A Bottle: The...
Seth Goldman was born to do this As Co-Founder and CEO of Honest Tea, his picture is in the dictionary next to the word tenacity. With Co-Founder Barry Nalebuff, their brainchild just finished the year with $110 million in revenue as a wholly owned enterprise of the Coca-Cola Company. Overnight success? Hardly. Founded in 1999, Honest Tea has been over 15 years in the making. In fact, based on both my recent conversation with Goldman and reading their just released book 'Mission In A Bottle: The...
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