For years there's been a sly way to tell if an upcoming movie is ten shades of awful. It's when a studio uses pull quotes from so-called "quote whores" who proclaim lackluster movies are must-sees or crowd-pleasers, etc. But in the new wave of online social media, there's been an insidious new addition to shady trailer practices, the use of "pull tweets." Can't find enough critics to make a movie look impressive? Search Twitter for fan responses and plaster the ad in those. Well, leave it to The...
For years there's been a sly way to tell if an upcoming movie is ten shades of awful. It's when a studio uses pull quotes from so-called "quote whores" who proclaim lackluster movies are must-sees or crowd-pleasers, etc. But in the new wave of online social media, there's been an insidious new addition to shady trailer practices, the use of "pull tweets." Can't find enough critics to make a movie look impressive? Search Twitter for fan responses and plaster the ad in those. Well, leave it to The...
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