Like a hanging, mobile focuses the mind. I often say the $2 to $3 CPMs publishers frequently get for smartphone ads will crush all traditional newsrooms built for the era of $50 print CPMs -- and most of them still are, whether they admit it or not. The FORBES contributor network was conceived, in part, as a new content-creation model to offset such upheavals in the marketplace. Next in line for disruption -- and tied pixel-to-pixel with mobile -- is the article page. Spawned by a print mentalit...
Inside Forbes: We're Diving Into the Era of News Streams With Breakthrough Mobile Products
Forbes - 10 Jan 2014 16:10
Like a hanging, mobile focuses the mind. I often say the $2 to $3 CPMs publishers frequently get for smartphone ads will crush all traditional newsrooms built for the era of $50 print CPMs -- and most of them still are, whether they admit it or not. The FORBES contributor network was conceived, in part, as a new content-creation model to offset such upheavals in the marketplace. Next in line for disruption -- and tied pixel-to-pixel with mobile -- is the article page. Spawned by a print mentalit...
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