How stars end up with Samsung devices

Fast Company: Samsung's program known as “White Glove.” It’s a marketing effort designed to convert Apple-slinging celebrities and business influencers into Samsung evangelists. When Beyoncé whips out her phone on the street in Brooklyn, Korea’s largest business conglomerate wants the paparazzi to see that she’s playing Words With Friends on a Samsung. The White Glove program is a cross between the social marketing of Tupperware parties (minus the pressure to buy something), the house...