There's something about denim brands that makes them a point of pride for their respective countries. Sweden is no different, and with Nudie Jeans virtually a household name to denim wearers around the world, the city of Gothenburg has one great reason to be excited. In following with this idea, we turn our attention to Joakim Levin - co-founder and chairman of Nudie Jeans. After brief stints in the music industry and with a secondhand shop, Levin rather confidently made the leap into clothing d...
There's something about denim brands that makes them a point of pride for their respective countries. Sweden is no different, and with Nudie Jeans virtually a household name to denim wearers around the world, the city of Gothenburg has one great reason to be excited. In following with this idea, we turn our attention to Joakim Levin - co-founder and chairman of Nudie Jeans. After brief stints in the music industry and with a secondhand shop, Levin rather confidently made the leap into clothing d...
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