Sundance: Swag Storms Main Street as Branding Reaches Pre-Recession Heights

"This year is the best since the recession," says event maestro Jeffrey Best of the influx of corporate sponsorships and gifting suites at the festival PARK CITY — A decade after the dot-com boom years created an influx of corporate sponsorship, brands are back in a big way at the Sundance Film Festival. This year’s marketing presence recalls the early 2000s, when sponsored houses and swag suites were at their apex, but with a higher level of sophistication. After a dip in 2008 and 2009, whe...