5 Ways to Decide if Your Business Needs a Mobile App

In the digital era, a mobile presence is critical for businesses to attract, retain and communicate with customers With so many consumers now using their mobile devices to interact with businesses, it is imperative that companies are properly set up to meet customers' needs. The questions many business owners ask when deciding whether to go mobile is whether to create a dedicated app for their brand or develop a website that is mobile-friendly. Michael LaVista, CEO and founder of Web application...