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The Key Takeaways From The New Under Armour-Notre Dame Deal The University of Notre Dame announced today that it has struck a new 10-year agreement with the sports apparel company, Under Armour, which will become the official outfitter of the school?s 26 varsity athletics programs. Under Armour takes over for Adidas, which had supplied the school with shoes since 1997 and apparel since 2001, and was just finishing a reported 10-year, $60 million deal with the school. The Under Armour deal officially begins on July 1, 2014.
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