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TV Political Ad Spending Forecast to Drop in 2014

Hollywood Reporter - 21 Jan 2014 19:40
Moody's expects less spending in a non-recession election year for only the second time in the past three decades. It's an election year, which usually means a financial bonanza for television broadcasters. But according to a new report by Moody's, political advertising revenue will decline for only the second time since 1980 during a non-recession election year. The financial firm forecasts $2.6 billion for 2014, down nearly 10 percent from $2.9 billion in 2012. PHOTOS: John F. Kennedy and Holl...
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