Grammys: Canadian Broadcaster Harnesses Vast Arsenal for Cross-Media Coverage

The more screens, the better, as Rogers Media puts its TV, radio, publishing, online and mobile assets behind coverage of Drake, Robin Thicke and other homegrown stars. TORONTO -- Rogers Media is putting the muscle of its vast TV, radio, publishing and online assets behind its first-time arrival on the red carpet at the 56th Grammy Awards. The Canadian broadcaster grabbed the Canadian broadcast rights to the music industry's big night away from rival Shaw Media, having convinced the Recording Ac...