By Lisa Wirthman As the American middle class shrinks, and the gap between the affluent and the poor continues to grow, bifurcation has become a survival strategy for many consumer products companies. This process splits the market to create separate product lines for both low- and high-end customers. Between 1979 and 2003, before-tax household incomes surged 68% for higher-income households but increased just a scant 3.5% in lower-income households, according to a report by Deloitte Review. And...
By Lisa Wirthman As the American middle class shrinks, and the gap between the affluent and the poor continues to grow, bifurcation has become a survival strategy for many consumer products companies. This process splits the market to create separate product lines for both low- and high-end customers. Between 1979 and 2003, before-tax household incomes surged 68% for higher-income households but increased just a scant 3.5% in lower-income households, according to a report by Deloitte Review. And...
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