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Grammys: Ad Sales Break Record With Million-Dollar Spots

Hollywood Reporter - 24 Jan 2014 23:35
"We liken it to a musical Super Bowl," says CBS' Linda Rene, as the network beats their $900,000 high from last year's show. This article first appeared on Billboard.com. With the last two Grammy telecasts drawing the biggest audiences the awards has seen in 20 years, the cost of commercials has adjusted accordingly. A 30-second spot for this Sunday's show cost some advertisers nearly $1 million, after CBS sold 90 percent of the ad inventory during its upfront marketplace over the summer to adve...
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