With over 100 million salivating Super Bowl viewers on deck, it no longer shocks me that companies will pay $4 million for a spot. I also acquiesced to the notion that this event is not a football game anymore. It’s an event by tall cotton corporate America using football as a prop for the pursuit of profitability. But then this year one company made an exception.
With over 100 million salivating Super Bowl viewers on deck, it no longer shocks me that companies will pay $4 million for a spot. I also acquiesced to the notion that this event is not a football game anymore. It’s an event by tall cotton corporate America using football as a prop for the pursuit of profitability. But then this year one company made an exception.
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