Amazon and Local. Almost Friends.

eCommerce without curation buries consumers in product noise. It began with a lamp, or should I say -- a lack of a lamp. Many years ago, I'd purchased two bedside lamps from Ikea. Now, after a few fixes, one had gone to the home furnishing graveyard -- leaving my wife's side of the bed in darkness. It was time to grab the tool belt and keyboard and become: Home Fix-It Man! Cue dramatic music.I took a brief spin though Ikea's website, but was quickly reminded that Ikea somehow is lacking the onli...