This article is by Rob Siltanen, founder and chief creative officer of Siltanen & Partners, a Los Angeles-based advertising agency. Mr. Siltanen has created several Super Bowl commercials, including “To the crazy ones,” which launched Apple’s celebrated “Think different” campaign.
This article is by Rob Siltanen, founder and chief creative officer of Siltanen & Partners, a Los Angeles-based advertising agency. Mr. Siltanen has created several Super Bowl commercials, including “To the crazy ones,” which launched Apple’s celebrated “Think different” campaign.
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