Ford Delivers Strong Profits But Remains Cautious On Outlook

Extra cost associated with the changeover of the F-150 is one of the reasons why the automaker is cautious on the 2014 outlook. Ford anticipates its North American operating margins to slide to 8-9% this year, as a result of these extra expenses. There could also be some pressure on its pricing as the company battles opportunistic pricing from the Japanese automakers such as Toyota and Honda.