What sets these naming rights apart is that it adorns a stadium positioned right next door to the media capital of the world, New York City. That means amplified visibility. The name earns MetLife some 6 minutes of visibility during the games, the equivalent of twelve 30-second spots. The name exposure at the stadium is valued at some $90 million annually, seven times more than the next most exposed name brand on a stadium
What sets these naming rights apart is that it adorns a stadium positioned right next door to the media capital of the world, New York City. That means amplified visibility. The name earns MetLife some 6 minutes of visibility during the games, the equivalent of twelve 30-second spots. The name exposure at the stadium is valued at some $90 million annually, seven times more than the next most exposed name brand on a stadium
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