How Advertisers Can Use Your Personal Information To Get You To Pay Higher Prices

Imagine that you are halfway through the second week of a grueling diet. It's been going alright - but lunches are always the hardest for you. You walk out of your office building to get a salad, when suddenly, you get a text message. It's from a nearby restaurant offering you a discount on your favorite burger, encouraging you to "cheat just this once" and they'll throw in a free side of fries. Somehow the company behind the advertisement knew what foods you like, when you'd be craving them, ho...