Give Directly has an extremely simple model – find poor people and give them money. That’s it. It’s a radical idea which sometimes rubs people up the wrong way - a popular refrain is, won’t people just drink the money? But the program, which gives extremely poor people in Kenya and Uganda $1000 split over two payments and transferred by mobile phone, is gaining ground thanks to the data it’s gathered backing up its claims. Impressed by its findings, Google gave Give Directly $2.4 milli...
Give Directly has an extremely simple model – find poor people and give them money. That’s it. It’s a radical idea which sometimes rubs people up the wrong way - a popular refrain is, won’t people just drink the money? But the program, which gives extremely poor people in Kenya and Uganda $1000 split over two payments and transferred by mobile phone, is gaining ground thanks to the data it’s gathered backing up its claims. Impressed by its findings, Google gave Give Directly $2.4 milli...
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