In developing ad agency BBDO's office in Moscow, the main challenge that architectural firm Nefaresearch faced was finding a way to reconstruct a 19th century four-story factory building into a modern office space that meant the constant change of the advertising industry. The goal was to create, with irony, a rich dynamic and contemporary image in the BBDO's branded palette that unified each office space, yet divided them into functional work zones. While the ground floor serves as a welcome ce...
In developing ad agency BBDO's office in Moscow, the main challenge that architectural firm Nefaresearch faced was finding a way to reconstruct a 19th century four-story factory building into a modern office space that meant the constant change of the advertising industry. The goal was to create, with irony, a rich dynamic and contemporary image in the BBDO's branded palette that unified each office space, yet divided them into functional work zones. While the ground floor serves as a welcome ce...
Share this Article
Recommended