Being a Style Rebel Can Raise Your Social Status

Photo: Tommy Ton Our Style Guy called it, and now science has proven it: we're living in the age of the style rebel. According to a recent study in the Journal of Consumer Research, nonconformity in how you dress can actually boost your social status. "We proposed that, under certain conditions, nonconforming behaviors can be more beneficial to someone than simply trying to fit in. In other words, when it looks deliberate, a person can appear to have a higher status and sense of competency," the...