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What Placebo Science Shows About The Importance Of Marketing Yet another paper showing the powerful effects of placebos - drugs that contain no active ingredients - was just published. Researchers at Harvard and other institutions tested a true painkilling drug as well as placebo doses on migraine sufferers. The placebos, despite their lack of real painkilling ingredients, were remarkably effective. "The placebo... accounted for more than 50% of the drug effect," the scientists found.
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