Originally unveiled back in January of 2013 as CES in Las Vegas, Sony's completely waterproof Walkman design has reentered the limelight thanks to the tech giant's latest campaign with draftfcb. Highlighting its 100% waterproof design, the 4GB MP3 players can now be found in bottles of water in vending machines - thus repurposing the humble and ubiquitous machine for one of the more unique sales portals around. Said draftfcb's Kevin Walker: We needed to get it somewhere swimmers couldn't ignore ...
Originally unveiled back in January of 2013 as CES in Las Vegas, Sony's completely waterproof Walkman design has reentered the limelight thanks to the tech giant's latest campaign with draftfcb. Highlighting its 100% waterproof design, the 4GB MP3 players can now be found in bottles of water in vending machines - thus repurposing the humble and ubiquitous machine for one of the more unique sales portals around. Said draftfcb's Kevin Walker: We needed to get it somewhere swimmers couldn't ignore ...
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