Humans' memory of sound is weaker than for other stimuli

"As it turns out, there is merit to the Chinese proverb 'I hear, and I forget; I see, and I remember,'" says graduate student James Bigelow.Bigelow and his University of Iowa (UI) colleagues have published their results of an investigation into how humans remember sound in the journal PLOS One.Their findings? That we have a harder time remembering things we have heard, compared with things we have seen or felt.