The ad spend is still heavily tilted toward TV, with $78 billion spent on TV ads last year, compared to a projected $5.72 billion this year for online video. Obviously, TV gets most of the attention.
By the end of the decade, ad buying for TV & digital will finally converge
Venture Beat - 3 Mar 2014 22:51
The ad spend is still heavily tilted toward TV, with $78 billion spent on TV ads last year, compared to a projected $5.72 billion this year for online video. Obviously, TV gets most of the attention.
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