Forbes -
10 Mar 2014 06:00

Last summer, Jennifer Sigler, the Chief Operating Officer at Global Giving, shared with me that her entire staff was reading the Lean Startup by Eric Ries. The idea that a senior manager of a non-profit would have all of her employees read a book about start-up strategy sounded unconventional and fresh. After our meeting, I headed straight to the local bookstore to pick up a copy and quickly realized Jennifer was onto something big. Startup strategy is no longer just applicable to the new tech c...
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