Forbes -
13 Mar 2014 19:15

China is a market. The place where brands and retailers from around the world build stores, work with distributors, engage in e-commerce and advertise, market and sell their products to more than 1 billion people. More precisely, China consists of about 25 distinct city/market groups, characterized by unique climates, levels of wealth and development, food preferences, laws, languages, traditions and spending motivators and habits - understanding that fact has been critical to success in C...
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